How To Write Advice Marketers Must Have

 

How to write sales copy advice is everywhere in the marketing world.  All marketers know they must either learn how to write good sales copy or they must be able to find someone who knows how to write good sales copy.

 

The most important how to write sales copy information is something all marketers should know—whether they write their own sales copy or hire someone else to write it for them.  Here are the two most important secrets to writing great sales copy:

 

First, great sales copy is always about the customer.  Too many advertisements and sales letters focus way too much on the seller.  Sellers have a tendency to go on and on about how much time they put into developing a product, how much money they spent on it, how proud they are of it.  What does the potential buyer say to this? 

 

Who cares?

 

Buyers don’t care about you (except to be sure that you have the credentials to offer the expertise you offer).  They care about themselves.  Learning how to write effective sales copy requires learning to write about benefits.  You must be able to explain to your prospect why your product will benefit him or her.

 

The second sales copy secret you must know if you want to learn how to write powerful marketing materials is don’t write advertisements.  Write stories.

 

The best sales copy uses stories to engage the reader.  When you learn how to write a great story (whether it’s a story about you and how what you experienced is going to benefit your prospect or whether it’s story about another prospect or a client), you are well on your way to learning how to write great sales copy.

 

Why do you want to know how to write great stories? 

 

Stories are compelling.  Stories draw the reader in.  Stories lower a prospect’s defenses.  You can get a prospect to start nodding along with you instead of resisting your sales pitch when you sell with stories.  Knowing how to write great stories is the best way to get your prospect on your side.

 

If you want to succeed as a marketer, you must know how to write sales copy that includes both of these essential elements—prospect-oriented benefits and stories.  When you learn these elements, you will be a marketing whiz at how to write.